(Click the photo to watch the video)
Viewers know false. They know when someone is speaking from the heart and when they are reciting a script. It’s innate for us to weed for sincerity. Speaking and acting from the heart are truly the most effective ways to create connections with viewers, and indeed with every business prospect.
One of the most passionate people I have met on-camera yet is Justin. The level of commitment that he has to his job and to his charges is extraordinary, and I wish I could fit more examples into the video. If every teacher—or professional of any kind—were this passionate about their work, their respective organizations would be dramatically different places.
Maybe most impressive however—and in the spirit of a blog that intends to illustrate how to make great video content and how to come across on camera in the most flattering and effective way possible—is how matter-of-fact Justin is about his (extraordinary) vocational performance. He honestly couldn’t imagine doing his job in any other way, and that’s why he comes off so great in this video.
(It also doesn’t hurt that he’s the coolest teacher around, but isn’t that just a result of being comfortable in your own skin? And isn’t that a synonym for speaking and acting from the heart?)